Welcome to our website! As we have the ability to list several hundred items on our web site (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our web site.

However, if you are an American with a disability we are here to help you. Please call our disability services phone line at 252-535-1178 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our web site, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

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55" class (54.64" diagonal) LX770H Pro:Centric® Smart Slim Direct LED IPTV with Integrated Pro:Idiom and b -LAN

Model # 55LX770H

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Pro: Centric Smart SDK

LG Pro: Centric SMART offers extended customizable tools; HTML5, Java and Flash. With these, the partners can optimize Commercial TVs to edit and develop their own enhanced service design. Also, it gives visual impact on and delivers messages to customers as users intend.

Enhanced Customer Experience

Personalize the page with the Pro : Centric® Applications(PCA) which improves guests' in-room experience as well as providing a variety of additional features conveniently just for your customers.

Easy Content Creation & Management

Pro:Centric® allows you to create your own contents and manage up to 8 hotel channels which can be specialized for your property. It provides you a solution that easily customizable for your Hotel Service.

Intuitive Experience

The webOS platform provides easy and convenient tools to create contents. Also, its intuitive user interface and fast response time offer incredible user experiences.


  • Pro: Centric Smart SDK
  • Enhanced Customer Experience
  • Easy Content Creation & Management
  • Intuitive Experience
Screen Size 55" class (54.64" diagonal)
Viewing Angle Degree 178°/178°
Resolution 1920x1080 (FHD)
Frame Rate 60Hz
Response Time 9ms(G to G)
Dynamic Contrast Ratio (Typ) 1,000,000:1
Static (Panel) Contrast Ratio 1,200:1
RF In 1
Digital Audio Out 1 (Optical)
LAN Port 2
AV In 1 Composite (Sharing with Component In) + Audio (L/R)
PC Audio Input 1 (Sharing with Component Audio in)
PTC Service 1 (3.5mm Jack)
Component In 1 Y,Pb,Pr + Audio (L/R)
USB 1 (2.0)
Speaker Out/ Line Out 1 (3.5mm RJ-45 jack)
Service 1 (3.5mm Jack) Service Only
Game Control / MPI Port 1 (RJ-12)
TV-Link CFG 1 (3.5mm Jack)
RJ 1
USB 1(2.0)
Bluetooth Sound Sync Yes
Logical Channel Map Yes
IR Pass Through Yes (MPI Port)
Soft AP Yes
Wi-Fi Built-in
b-LAN Yes
Pro:Idiom Yes
Wi-Fi Direct Yes
Miracast Yes
Smart Share Yes (RTSP, HLS, USB Video Streaming)
Remote App Compatibility Yes
Magic Motion Remote Yes
Web Browser Yes
Pro:centric Commercial CP/Apps
Comm Smart UX Yes (Smart Home / Input)
IP Streaming UDP/Multicast, Smart Share (IGMPv3 SSM Support)
Multicast/Unicast Ready Yes
Auto Config SP Ez-Manager
RF 1 Tuner
Hybrid Streaming Yes (IP & RF) HTTP Data Carousel
Pro:Centric Smart Yes
Remote Diagnosis Yes
Installer Menu Yes
External Speaker Out Variable/Fixed/Line Out, 3.5mm, Stereo, Single ended Type (GND) 1W with 8
RJP Interface RJ-45,HDMI
RJP Compatibility Teleadapt (RJ-45, HDMI CEC), G-Link (HDMI-CEC)
Moving Picture Playback (SD/HD/Plus HD) Divx HD
Picture JPEG
Audio Codec AC3 (Dolby Digital), E-AC-3, AAC, MP3, PCM
Auto Off / Auto Sleep Yes
Kensington Lock Stand
Motion Eye Care Yes
Smart Energy Saving Yes
USB Cloning Yes
Commercial Grade Stand Yes (Except 65")
Lock Down Plate Yes
Credenza/Security Screw Hole Yes
Analog NTSC
Digital ATSC/VSB/Clear QAM
Dynamic Color Enhancer Yes
Triple XD Engine Yes
Real Cinema 24p Yes (3:3 pull down)
Aspect Ratio 5 modes (16:9, Just Scan, Set By Program, 4:3, Zoom)
Smart Sound Mode Yes
Audio Output 10W + 10W
Clear Voice Yes
apt-X codec Yes
Sound Mode 6 Modes (Standard, News, Music, Cinema, Sport, Game)
Speaker System 2.0 ch
Optical Sound Sync Yes
Wireless Sound Sync Ready
Sound Expansion Yes
Sound Optimizer 3 modes (Off, Wall-Mount Type, Stand Type)
Voltage, Hz 48.7W
Stand-by <0.5W
COMPATIBLE INTERACTIVE SYSTEMS SQNIFI, BULK TV, acentric, GuestTek, Hoist Locatel, m-com, at-nisions, NEVOTEK, WOrld Cinema, Indepen, acutek solutions, inforvalue, Allin, tangerine, directstreams, exceptional innovation, quadriga smart tvda
VESA® 300mm x 300mm
Bezel Width On (L/R, U, B) 15.1mm, 12.7mm, 17.8mm
Bezel Width Off (L/R, U, B) 12.6mm, 10.2mm, 15.3mm
Swivel Angle ±20° (±45° / 90° with option)
WxHxD (with Stand) 48.9"x30.7"x12.8"
Weight with stand 46.5lbs
WxHxD (w/o stand) 48.9"x28.5"x2.2"
Weight w/o stand 39.0lbs
WxHxD Packing 52.4"x32.0"x6.0"
Weight Packing 55.3lbs
Power Cord Power cord (5.8')
Manual/ESG Simple book
Remote Type S-Con / Magic Motion RCU (sold separately)
UPC 719192 917927
Warranty 2-Year Limited Warranty Parts/Labor/Backlight/Extended warranty options are also available
G-Link Yes
teleadapt Yes

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy, and expensive and you probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Questions or Comments?
Call 252-535-1178 for assistance. Click Here for Today's Electronics location and contact information.

When it comes to buying new electronics for your home, there are a lot of choices available to you. We merchandise our store with careful consideration, striving to carry the appropriate variety of the best brands available today. We know everything about our products and are eager to help you find anything that fits your unique needs. Let us help you find your perfect match in size, features, price, and style.

Finding the right electronics can be a daunting task, but one well worth the effort. You'll use your new electronics often, and they add value, style, and convenience to your home. Make sure you have the right information to help you make these important decisions. Shop with experts who can show you the best selection available and answer all your questions; come see our inventory of the latest trends and the most dependable manufacturers.

Because we know our products inside and out, our service doesn't end with your purchase. We have long standing relationships with the most popular manufacturers and all the product knowledge to help you maintain healthy efficient electronics for the duration of their lives.

Shop where you can see the finest selection of the best products available today to match your budget, needs, and style. Shop where experts can guide you through the myriad of options available and can answer your every question. Shop where you get exceptional service for the life of your electronics.

Come shop with us!